We are excited to announce that today is the official launch of the new Orange Township logo. We’ll begin by transitioning the new logo onto all of our digital platforms, followed by print, signage and other forms of communications over time.
While the new logo will be the center of attention to start, the branding campaign is much more than just graphics and colors. What exactly is a brand? A brand is the shared system of beliefs and values that define an organization and attract others to it. It’s about what truly makes an area unique. It’s about creating a sense of place.
In putting our brand together, we engaged the community for input. This was done through public surveys, focus groups, and workshops. To put together a truly successful identify, it was critical to have a broad view from our stakeholders.
I would like to thank all who helped make this process a success. The team from Guide Studio did a wonderful job in leading, organizing, and getting us through this development process. A big thank you also goes out to our steering committee, staff members, fellow Trustees, and community members that took part.
This is the first step in our new branding initiative. The implementation process brings new messaging and communications. These efforts will reinforce our best attributes, celebrate our successes, and further define our vision for the future.